Banner triptic of Uropa drag queen holding ripped-up jean material in her arms, the words “WASTE NOT” appearing on top of the image, and then wearing an evening gown made out of recycled jean material, with the words “WANT NOT”. “RUBBISH JUST GOT CHIC. Ancient forest free fashion.” #solutionsaresexy and the Canopy logo.
I had the absolute pleasure of working with Eco-fashion advocates Canopy Planet on this campaign, which launched for the 2020 London Fashion Week. Did you know that already there are multiple existing ways to create new clothing and fabrics that are built completely from discarded jean, cotton and straw waste? Solutions are Sexy when you’re not making fashion out of ancient forests.
Client: Canopy Planet
Project: “Solutions are Sexy” awareness campaign
The Office of Sarah, 2020
Designer + Art Director: Sarah Jackson
Photographer: Aaron Pedersen
Stylist: The House of Sew / Beverly Gan
HMUA: Nickol Walkemeyer
Harriet in mixed jean/cotton waste. #solutionsaresexy
Uropa in jean waste. #solutionsaresexy
Victoria holding straw waste bag. #solutionsaresexy
Jenna in cotton waste. #solutionsaresexy
Brendan wearing jean waste. #solutionsaresexy
Natasha posed with straw waste box. #solutionsaresexy